Media literacy matters, you have to know what you're being told, how you're being influenced, and what you have to do to prevent being influenced in the wrong way. First we must realize that everything we see is constructed, people who create television shows and write newspaper articles have there own personal opinions and it shows through in what they're writing or saying. Interpretation is also vital, everyone interprets the same message in different ways, and race, religion and ethnicity all influence how you'll interpret a message. Each message is produced for a particular purpose, whether it’s to make money, persuade, educate or to express yourself artistically, everything has a purpose. All messages have an embedded value as well; producers have their own beliefs, biases and opinions and they don’t bother to hide it.
Awareness is key, don’t be fooled by that perfect advertisement advertising that flawless burger, that’s not reality, you know reality, you’ve gotten that burger, it’s not so flawless. Don’t be fooled, open you’re eyes, ears and speak out against false views of reality.
Works Cited:
The Big Switch. .. 16 Jan. 2008 http://thebigswitch.wordpress.com/2007/04/25/ill-have-a-double-cheeseburger-hold-the-reality/.
